MARK
SOLANO.

As Mark moved from sales executive to senior management he brought a rare combination of strategic vision and operational discipline. Whether it was standing up territories from scratch, building a structured pipeline, or driving accountability in forecasting, Mark produced results. I'd strongly recommend Mark to any company looking to scale revenue in a disciplined, predictable way.

Mark brings deep expertise in the banking and credit union space, and can translate that market knowledge into clear, repeatable go-to-market playbooks that help sales teams sell with confidence and consistency. Beyond the strategic work, Mark is a genuine team builder. Any software company would be lucky to have Mark leading their sales organization.

As VP of Sales, Mark wasn't inheriting an established organization, he was creating one. He developed the go-to-market strategy, built the sales playbook, recruited a strong team, and established the processes needed to create a repeatable revenue engine. From my perspective as CFO, what stood out was that Mark didn't chase growth at any cost. He understood that sustainable growth comes from disciplined execution and building the right foundation before trying to scale.

I'd strongly recommend Mark to any organization looking for a senior revenue leader, CRO, or go-to-market advisor who understands financial services technology, sales execution, and the operational discipline required to scale. He commands the full deal lifecycle, from market positioning to enterprise strategy to long-term customer relationships.

I first met Mark when he was one of the top sales leaders at Image Products, and years later, as CEO of Haberfeld, I was blessed to have him join us in a senior sales role. Mark is a passionate, knowledgeable professional who communicates effectively with prospective clients, and a person of high character.

Mark brings structure, accountability, and calm clarity to complex situations. He knows how to build the systems, cadence, culture, and cross-functional alignment that make growth more predictable and scalable. I also watched Mark navigate the realities of a fast-moving, founder-led environment with a lot of skill. You have to preserve the entrepreneurial energy that built the business while introducing the operational rigor needed to scale, and Mark did that well.

Mark's ability to bridge product and sales was obvious. He helped shape the go-to-market strategy, refined the value proposition, and built a repeatable process that let the company scale. I'd recommend him to any organization wanting to create scale and revenue predictability.

While building and leading the sales organization, developing the sales playbook, and establishing many of the processes that would support future growth, he was also personally responsible for helping secure Apiture's first commercial client. It's rare to find a sales leader who can successfully operate at both levels simultaneously.

From the beginning, Mark approached the process as a true partner rather than a salesperson. He never delegated the relationship, stayed personally accountable, and focused on what was right for our institution. He treated our organization with the same level of attention that many vendors reserve only for the large banks.

Mark brought the structure and direction our team needed in a fast-moving, founder-led environment. He turned a lot of moving pieces into a clear plan, set expectations, and led from the front. As someone who reported to him, I always knew where we stood, what success looked like, and what we needed to do next.

I've worked with Mark on and off since 2005 across three different companies. Success isn't just about hitting a number. It's about building a team that can consistently perform, developing people, and creating accountability without losing the human side of leadership. If you're looking for a sales leader who can drive results while building strong teams, I'd recommend Mark without hesitation.

Mark is a complete hands-on sales leader. He understands how to build teams, create structure, and drive results, while never losing sight of the customer, the market, or the people doing the work. Most importantly, these are not just my words. I've performed multiple blind reference checks with trusted sources, and all concur on these points.