MARK
SOLANO.
Revenue Leader — CRO / CGO / SVP-Scope Roles | Fintech, AI & SaaS
"Founder-led revenue eventually breaks. So does revenue that depends on heroics instead of systems. I've built the fix at every stage — from venture-backed platforms standing up their first sales motion to enterprise organizations selling into $250B institutions."
I've spent 20+ years building revenue engines for fintech, AI, and SaaS companies — as a founding sales leader, an SVP of Sales, and now as a fractional CRO advising founders through Solano Advisory Group. I'm pursuing a full-time executive seat. The fractional work is the interim state, not the destination.
The numbers behind that claim
- —$150M+ in revenue owned or managed across 20+ years
- —$9M in ACV at 150% of a $6M quota as SVP of Sales
- —Enterprise book scaled from $11M to $70M — over 6x
- —$40M+ in managed team quota; win rates lifted from 18% to 30%+
- —Founding sales leader at a venture-backed platform: first BDR engine ($2M in new-logo pipeline per quarter), SI co-sell program with Deloitte, Capco, and Wipro ($1.2M sourced), largest Tier 1 client closed at $1.8M ARR
- —President's Club six consecutive years; 20-person team to 35% year-over-year growth
What I run
Pipeline math, forecast discipline, playbooks from scratch, partner motions, and an AI-powered commercial workflow I use daily — not as an experiment, but as how the work gets done.
What I'm looking for
A full-time CRO, CGO, or SVP-scope seat at a fintech, AI, or SaaS company that sells complex products to serious buyers.
What people say.
I'd strongly recommend Mark to any organization looking for a senior revenue leader, CRO, or go-to-market advisor who understands financial-services technology, sales execution, and the operational discipline required to scale. He commands the full deal lifecycle, from market positioning to enterprise strategy to long-term customer relationships.
Hunter Broadwell
EVP & General Counsel, CSI
Mark's ability to bridge product and sales was obvious. He helped shape the go-to-market strategy, refined the value proposition, and built a repeatable process that let the company scale. I'd recommend him to any organization wanting to create scale and revenue predictability.
Craig Rawling
VP of Product, Apiture
Mark is the person who opens doors. He takes genuinely complex topics and turns them into clear, compelling stories, meeting a technical buyer or a C-suite executive exactly where they are. He builds trust across engineers, executives, and customers and pulls everyone toward a common goal.
Daniel Haisley
Chief Data & AI Officer, CSI
From the beginning, Mark approached the process as a true partner rather than a salesperson. He never delegated the relationship, stayed personally accountable, and focused on what was right for our institution. Any organization that values relationships, understands banking, and puts customers first would benefit from having him.
Newton Gomez
President (evaluating a digital-banking initiative at Cross River Bank)
Mark brings structure, accountability, and calm clarity to complex situations. He knows how to build the systems, cadence, and cross-functional alignment that make growth predictable and scalable, and he does it with genuine support for the people around him.
Nick Lazo
Fintech & Payments Executive | CRO
Mark brought the structure and direction our team needed in a fast-moving, founder-led environment. He turned a lot of moving pieces into a clear plan, set expectations, and led from the front. Any company that needs someone to build and organize a go-to-market team, while leading people the right way, would be lucky to have him.
Jeff Urdang
Founding Strategic Account Executive (reported to Mark)
One of the best leaders I've worked with. Mark gave his team the freedom and trust to own their results while always being there with coaching when you needed it. He led with integrity in front of customers, his team, and leadership, and the respect he earned was a direct result of that authenticity.
Josh Lovell
)Enterprise Executive, Fintech (acquired by SoFi) (reported to Mark)
I first met Mark when he was one of the top sales leaders at Image Products, and years later, as CEO of Haberfeld, I was blessed to have him join us in a senior sales role. Mark is a passionate, knowledgeable professional who communicates effectively with prospective clients, and a person of high character.
David Furnace
Former CEO, Haberfeld
I've watched Mark grow into a strong sales leader who understands that success isn't just about hitting a number. It's about building a team that performs consistently, developing people, and creating accountability without losing the human side of leadership. If you want results and strong teams, I'd recommend him without hesitation.
Barbara Sutton
Revenue Architecture & RevOps Leader (reported to Mark)