How many banks and credit unions can you actually sell to?
Set the filters to match what your product needs and you will have your real number in about thirty seconds. Every federally insured bank and credit union in the country is in here, straight from the regulators.
Your addressable market
8,385
97.9 percent of the 8,569 institutions in the country
Assets they hold
$5.38T
Split
4,073 banks
4,312 credit unions
By asset size
Where they are, top ten states
The count is the easy half. The order you work them in is the half that matters.
A filtered count tells you the size of the opportunity. It does not tell you which of those 8,385 are inside a buying window right now, which ones are frozen by a contract or a conversion, or which ones your product is genuinely wrong for. That is the work I do with clients, and it starts with a read on your own engine.
Banks and thrifts from FDIC BankFind, active institutions. Credit unions from the NCUA 5300 call report for the March 2026 cycle. Both regulators report assets in thousands of dollars. Pulled 2026-09-13. Assets and branch counts are as filed, so a handful of institutions show blanks where a field was left empty.